What should a local business website have?
Short answer
A local business website should have your business name and what you do in the first screen, your services with prices or 'starting from' prices, real photos, opening hours, address with a map, a one-tap WhatsApp or call button, your real Google rating, and answers to the questions customers ask most. It must load fast and look right on a phone.
The first screen
In three seconds a visitor should know who you are, what you do, where you are and how to contact you. Use one clear button, such as Book Appointment or Get Best Price, and keep it the same everywhere on the site.
The checklist
- Services or products, each with a short plain description.
- Prices or 'starting from' prices, or a clear 'ask for price' button.
- Real photos of your place, team and work.
- Opening hours, including Sunday and holidays.
- Address, Google Map and parking or directions.
- A WhatsApp or call button that works with one tap.
- Your real Google rating and a link to your reviews (never invented reviews).
- An FAQ with the questions people actually ask you.
- Fast loading on mobile data, and text you can read without zooming.
What does Google look for?
Google wants to understand what you do and where. Use your business name, service and area in plain words, keep your name, address and phone the same as on your Google Business Profile, and make sure every page loads fast on a phone.
What can you skip?
Autoplay music, long intro animations, stock photos of strangers pretending to be your team, and pages with no real information. They slow the site down and make customers leave.
By The Quick Website team · Updated 2026-10-23